Big Bear Performance, a California-based leader in motorcycle innovation, approached us at 605 Media & Entertainment to document a pivotal moment in their journey. At the 2024 Sturgis Motorcycle Rally—the largest motorcycle event in the world—they unveiled their latest product: cutting-edge Rear Shocks designed for Harley-Davidsons.
Understanding the significance of this launch, we collaborated with owners Kevin and Mona to craft a compelling 2-4 minute video concept. This dynamic brand awareness piece would not only highlight their active participation in the rally but also emphasize the innovation behind their new product. Central to this project was an in-depth interview with Kevin, diving into what sets Big Bear Performance apart, their inspiration behind the Rear Shocks, and how this advancement impacts the motorcycle community.
In addition to the interview, we captured authentic, raw moments at the rally, showcasing Big Bear Performance’s connection with motorcyclists, testimonials from riders, and their dedication to the community. To further enhance their brand presence, we provided a comprehensive photo package, including product photography, portraits, and event imagery for use across social media, their website, and advertisements.
The Final Deliverables
Our two-day shoot with a three-person crew resulted in a suite of content tailored to Big Bear Performance’s needs:
Brand & Product Launch Video: A timeless piece designed to build awareness among new clients and inform existing customers about their latest innovation.
Photo Gallery: High-quality images capturing the essence of their brand, including product shots, team portraits, and their community involvement.
Documentary-Style Video Clips: Over 30 short videos featuring rider testimonials, customer interactions, and insights into motorcycle suspensions, performance, and Big Bear’s unique offerings.
The project was executed by Destyn Humann as Director and DP, Jaycen Tichi as Sound Engineer and Boom Operator, and Landin Burke as Photographer. Together, we created content that not only documents Big Bear Performance’s achievements but also solidifies their reputation as industry leaders.
This collaboration underscores our commitment at 605 Media & Entertainment to crafting impactful stories that elevate brands and tell their story.
